PRIVACY POLICY

Effective Date: 5 March 2025

1. Introduction

Welcome to the Physical Lab website, a proprietary property of Physical Lab, Ltd. ("Physical Lab," "we," "our," or "us"). Your privacy is important to us, and this Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.physicallab.co.uk. By using our website, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

Personal Data: Name, email address, phone number, and other contact details you provide.
Usage Data: Information about your interactions with our website, such as browser type, pages visited, and duration of visits.
Location Data: General geographic location based on device settings or user input.
Cookies and Tracking Technologies:** We use cookies and similar technologies to enhance user experience and analyze website traffic.

Information We Do Not Collect:

We do not collect personal information such as IP addresses or billing information.

3. How We Use Your Information

We use the information collected for the following purposes:

To provide, operate, and maintain our website.
To improve user experience and website functionality.
To communicate with you regarding updates, promotions, and support.
To comply with legal obligations and protect against fraudulent activity.

4. Legal Basis for Processing (GDPR Compliance)

We process your personal data based on one or more of the following legal bases:

Your consent.
The necessity of processing for contract performance.
Compliance with legal obligations.
Legitimate interests, such as website security and fraud prevention.

5. Your Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have the following rights:

Right to access, correct, or delete your personal data.
Right to data portability.
Right to withdraw consent at any time.
Right to object to data processing.
Right to lodge a complaint with a supervisory authority.

6. Your Rights Under CCPA

If you are a resident of California, you have the following rights:

Right to know what personal data we collect and how we use it.
Right to request deletion of your personal data.
Right to opt-out of the sale of personal information (we do not sell personal data).
Right to non-discrimination for exercising your privacy rights.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.

8. Data Security

We implement appropriate security measures to protect your data from unauthorized access, alteration, disclosure, or destruction.

9. Third-Party Services

We may use third-party service providers to assist in website operation, analytics, and marketing. These third parties have their own privacy policies governing data use.

10. International Data Transfers

If you are accessing our website from outside United Kingdom, your information may be transferred and processed in a different country with different data protection laws.

11. Requesting Data Removal

If you wish to request the removal of your personal data from our records, you may contact us at info@physicallab.co.uk with the subject line "Data Removal Request." Please include sufficient details for us to identify and process your request. We will respond to your request in accordance with applicable data protection laws.

12. Updates to This Policy

Physical Lab reserves the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

info@physicallab.co.uk

By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.